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Advertising Humor: Smart Or Not?

Written by: Claude Whitacre

Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?

The Small Business Owner Secret About Marketing To A Niche That Will Make Your Advertising 50%-300% More Profitable

Written by: Claude Whitacre

Expanding Your Niche Marketing Dramatically Increases Your Profits. Here’s a proven way to do that.

Advertising Constantly Or Just Single Ads: Which Is Better?

Written by: Claude Whitacre

Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here’s the answer.

Small Business Advertising And Marketing. How Is It Affected By Your Competition?

Written by: Claude Whitacre

Think of the word "competitor". How you think of your competitors greatly affects your business. Here’s how.

Positive Or Negative Ads: Which Is Better For Your Business?

Written by: Claude Whitacre

Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off? Let’s see.

Advertising: Comparing Your Product To The Competition. Smart?

Written by: Claude Whitacre

You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?

Marketing Lesson: When To Advertise Loss Leaders

Written by: Claude Whitacre

Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The ““Here’s my best stuff. Buy it now” approach, or the ““Start very small and we’ll build the relationship” approach.

Promotional Drink Coasters An Excellent Giveaway Item

Written by: Mary B.

Promotional drink coasters are an excellent gift to give for giveaways, corporate businesses, executives that push your business to the top and more.

Promotional Paperweights Make Gorgeous Gifts

Written by: Mary B.

Give the gorgeous gift of promotional paperweights. The promotional paperweights come in glass and crystal. Each paperweight is more beautiful than the next. The paperweights are made of high quality and sure to please each and every gift recipient.

Use Discount Promotional Items As A Great Marketing Tool

Written by: Mary B.

One can always use promotional items and what better way to get them than at a discount to help your business?

Corporate Promotional Giveaways To Really Get Noticed

Written by: Mary B.

You have an array of corporate promotional giveaways to choose from. To start off, you have many vehicle accessories you could giveaway to help promote your business.

Use Trade Show Giveaways To Generate Leads And Sales

Written by: Mary B.

Trade show giveaways will help to get your business name out there to many people to become potential customers.

How To Use Imprinted Promotional Items To Advertise Your Business

Written by: Mary B.

Imprinted promotional items are here to help advertise your business. You will be able to order a small quantity or a very large quantity of imprinted promotional items.

Invest In Promotional Goods To Keep Your Company In Tip Top Shape

Written by: Mary B.

Invest in promotional goods to keep your company in tip top shape. By giving promotional goods to your customers, you are helping to keep them happy, show that they are appreciated and advertising your business.

Promotional Luggage Tags For The Important People In Your Business Life

Written by: Mary B.

Promotional luggage tags will help advertise your company and be appreciated by the person who is receiving this gift from you.

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