Business Articles

Written by: Claude Whitacre

Small business advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever wordplay. Is this a good advertising strategy?

Written by: Claude Whitacre

Expanding Your Niche Marketing Dramatically Increases Your Profits. Here’s a proven way to do that.

Written by: Claude Whitacre

Some small business owners advertise their business every week, or every month. Some business owners only advertise on occasion for special events. Which is more profitable? Here’s the answer.

Written by: Claude Whitacre

Think of the word "competitor". How you think of your competitors greatly affects your business. Here’s how.

Written by: Claude Whitacre

Nearly every industry has used negative ads at one point or another. Negative ads include ads that compare one product to a competitive product, one company to another, one political candidate to another. But do these ads really pay off? Let’s see.

Written by: Claude Whitacre

You see comparison ads all the time. One product from the advertiser compared to another product from a competitor. Is that smart? When should you do it?

Written by: Claude Whitacre

Advertising Experts say to advertise loss leaders to get people to call. So which initial offer is better? The ““Here’s my best stuff. Buy it now” approach, or the ““Start very small and we’ll build the relationship” approach.

Written by: Mary B.

Promotional drink coasters are an excellent gift to give for giveaways, corporate businesses, executives that push your business to the top and more.

Written by: Mary B.

Give the gorgeous gift of promotional paperweights. The promotional paperweights come in glass and crystal. Each paperweight is more beautiful than the next. The paperweights are made of high quality and sure to please each and every gift recipient.

Written by: Mary B.

One can always use promotional items and what better way to get them than at a discount to help your business?

Written by: Mary B.

You have an array of corporate promotional giveaways to choose from. To start off, you have many vehicle accessories you could giveaway to help promote your business.

Written by: Mary B.

Trade show giveaways will help to get your business name out there to many people to become potential customers.

Written by: Mary B.

Imprinted promotional items are here to help advertise your business. You will be able to order a small quantity or a very large quantity of imprinted promotional items.

Written by: Mary B.

Invest in promotional goods to keep your company in tip top shape. By giving promotional goods to your customers, you are helping to keep them happy, show that they are appreciated and advertising your business.

Written by: Mary B.

Promotional luggage tags will help advertise your company and be appreciated by the person who is receiving this gift from you.