Business Articles

Written by: Claude Whitacre

Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I’ve had two salespeople cold call me that knew how to make it work. Here is what they did.

Written by: Claude Whitacre

Almost every large sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these things work, and why?

Written by: Claude Whitacre

At the beginning of any selling career, there are opinions by people who don’t know, advice from non-experts, and beliefs you have about selling that are simply not true. There is a learning curve. Here are the essentials.

Written by: Claude Whitacre

This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived. But small business owners can learn a lot from this quote. For example...

Written by: Claude Whitacre

Most small business owners, when they think of marketing, think “Well, I have this product, now how do I sell it...and who do I sell it to?” They start with the product first, and then try to figure out who will buy it. This is wrong, as we’ll soon see.

Written by: Claude Whitacre

Wouldn’t it be great if local small business owners knew what customers really wanted? This is something that every local small business would profit from. It would make selling so much easier. Well, here is what your customers really want.

Written by: Claude Whitacre

Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won’t take long at all.

Written by: Claude Whitacre

I learned this technique twenty years ago from a small retailer in Barberton Ohio. It literally brought...not prospects, but buyers into his store every day. Here’s what he did.

Written by: Claude Whitacre

We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable.

Written by: Mary B.

Get creative with your custom promotional products. There are so many reasons you may need custom promotional products.

Written by: Mary B.

Promotional business products is a great way to keep your customers and/or clients in touch with your services. You will also add more customers and/or clients to your business by giving promotional business products.

Written by: Mary B.

Not many people give away custom barware or beautiful glassware. Have your business name and/or logo put on the gorgeous glass and you have created one of the unique promotional products.

Written by: Charles McDuffie

Laura Worachek started off as a struggling stay-at-home mom. Today, she has a highly successful step-by-easy-step system working in a direct sales business, that'll teach you how to make $592 within 30 days, working just a few hours per day. Are you wondering why $592? Because it's easy to achieve, and a decent sum of money whether you choose to work part time or full time.

Written by: William King

This article lists out some tips and suggestions that will help in selling your products effectively on eBay and thus maximize your profits. It lists out simple, easy to follow yet effective suggestions for selling effectively on eBay.

Written by: patlee

In these tough economic times it is even more important that a business is financially robust, efficient and strong for the future to ride the credit crunch storm.