Is your site’s Page rank going down? Here is the key to sort it out:

Recovering the page rank is not the easiest task in the world, but it is not as hard as you'd think. Don’t get panic when your site rankings go down. Just keep working on your sites for search engine optimization and you've to remember the search engines will not let you down if your site is original and innovative.

First thing you can do is improving the site’s content. Site’s having better-quality content dominates over other sites. If you want your site to be significant for particular keywords, then you need better-quality and innovative content. On an average, one can aim at three to four keyword phrases in a page.

Look over your site and reassure that you have not done any new changes in the site that would have affected ranking of the site. Generally if you haven't done any mistake, your links will gradually begin to recur again particularly if you've good linking networks.

One thing you can do to improve ranking is, to concentrate on one or two keywords rather focusing on too many keywords. This is sufficient to improve the ranking. Ensure that your site support navigation of pages, which allows users to navigate from one page to other easily. Plain links will be better for providing navigation compared to fancy java scripts.

If you're using frames, now it’s a good time to discard them. You can replace frames with scrollable tags and have similar looking pages that search engines can index more easily. The most significant concept in recovering from a ranking fall down is to carry out damage control.

Once you've executed all the local damage control methods .it is better to ensure that your file sizes are relatively small and confirm that you don't have any excessive images or larger external files that will make a search engine to reject on its attempt to index your site.