How to Get an Agent - Five Tips for Musicians

For most professional musicians, the worst part of the business…is the business. Yes, they want to have a career than earns enough money to live on. But the wheeling and dealing necessary for that to happen can be tedious and time consuming. That’s where an agent comes in: they find you work and handle your deals so you can concentrate on making music.

Prepare. There’s no “best way” to get an agent. So the more avenues you try, the quicker you can find one that you feel is the best to handle your career. But whatever road you choose, it will be a smoother journey if you present yourself in a professional manner. That means having a good quality demo. Consider it a business card. It may not be absolutely necessary but it’s always good to have one in case someone requests it.

Promote. Agents are always looking for talent and regularly check out performers and bands playing at local clubs and open mike nights. If you have a gig planned, send invitations to a select list of agents.

Research. Check music trade publications for workshops on how to get an agent. Also check for any industry mixers in your area. Like every creative field, the music business is very social and it’s perfectly fine to approach and agent and strike up a conversation. Never be pushy; always be polite. Ask if it’s okay to send them a demo.

Investigate. Word of mouth is a great strategy for finding an agent. Friends and peers will be honest with you and give you the cons as well as the pros. You can also go on Facebook or Twitter to ask for suggestions. Once you have a list of a few prospective agents, check them out. Do a search in the local newspaper and Google them. If nothing worrisome pops up, call and request a meeting.

Listen. Your agent doesn’t have to be your best friend. You don’t even need to particularly like them. But you need to believe they will work hard for you and understand the direction you want your career to take. So trust your gut. If something seems off, pass. It’s better to take more time to find an agent you are comfortable with.