Control Ad Position with Googles New Adword Tool

PPC professionals for long have been banking on the report centre for evaluating performance of their campaigns, but now it is a thing of past; we will tell you why? Off late Google Adwords has been regularly introducing new data types in campaign management for better access of the reporting controls. The new analysis toolbar appears in the campaigns tab of the account. The toolbar optimizes key functionality from the ‘Filetr and Views’ and ‘More Actions’ menu and appears at the top of the data tables.
The initial gifts allowed PPC professionals to manage automatic placements instead of running a placement performance report, then the "See search terms" option on the Keywords tab enables to see the searches that are bringing up the ads. The new data types also allowed downloading of every table in the account.
Data can now be segmented with the help of ‘Segment by’ option and segmentation is available at two levels, namely keywords and adgroups or campaigns. Recent induction has been segmentation of data on the basis of time, allowing PPC professionals to make statistics on the basis of days, weeks, months, quarters and years. A clear benefit of this particular type of segmentation is analysis of increase or decrease in impression, clicks and conversion in a campaign on a daily basis. The analysis can stretch over a week, month, quarter and year, thus providing comprehensive data.
The new data types also allow segmentation of specific days in a week; it is helpful in ad scheduling. It allows PPC professionals to compare the performance of campaigns that run on specific days and time of the day and week. If the performance is dramatically different on a given day of the week, PPC professionals can modify their bids to account for the change in user behavior.